Recent surveys of some major companies in the U.S. indicate the need for a "productivity theory" that is uniform, consistent, and application-oriented. Formal approaches to measuring, evaluating, planning, and improving productivity should be the outcome of such a theory. While some theoretical base is being established in the measurement, evaluation, and improvement aspects of productivity at the firm level, very little, if any, conceptual or analytical work has been done in the area of productivity planning, to develop methodologies that can help "productivity managers". This is an initial attempt to present a simple but practical way of planning the productivity levels in an organization, by combining the time-series analysis of forecasting with a "Productivity Evaluation Tree" concept. The evolving nature of this subject might raise more questions than answers, but that is where the challenge lies in stimulating further research in this rather exciting field.
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