A Customer-based Competitive Analysis for Logistics Decisions

Douglas M. Lambert, Arun Sharrma

Research output: Contribution to journalArticle

89 Scopus citations

Abstract

A framework for collecting and analysing competitive data which will assist logistics managers in creating a differential advantage in the marketplace.

Original languageEnglish (US)
Pages (from-to)17-24
Number of pages8
JournalInternational Journal of Physical Distribution & Logistics Management
Volume20
Issue number1
DOIs
StatePublished - Jan 1 1990

ASJC Scopus subject areas

  • Transportation
  • Management of Technology and Innovation

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