TY - JOUR
T1 - A Cross-Cultural study of consumer ethnocentrism between China and the U.S
AU - Tsai, Wan Hsiu (Sunny)
AU - Lee, Wei Na
AU - Song, Young A.
PY - 2013
Y1 - 2013
N2 - As consumers' ethnocentric tendencies heighten in intensity when a country is threatened, this cross-cultural comparison study aims to understand howthe recent global financial crisis may have influenced the phenomenon of consumer ethnocentrism (CE). This study compares the levels of CE in the U.S. and China and examines patriotism, nationalism, internationalism, and demographic factors as antecedents of CE in order to understand how consumers' ethnocentric tendencies vary across cultures. Results indicate that American consumers are more ethnocentric than Chinese consumers, while nationalism has the strongest impact on CE in both countries.
AB - As consumers' ethnocentric tendencies heighten in intensity when a country is threatened, this cross-cultural comparison study aims to understand howthe recent global financial crisis may have influenced the phenomenon of consumer ethnocentrism (CE). This study compares the levels of CE in the U.S. and China and examines patriotism, nationalism, internationalism, and demographic factors as antecedents of CE in order to understand how consumers' ethnocentric tendencies vary across cultures. Results indicate that American consumers are more ethnocentric than Chinese consumers, while nationalism has the strongest impact on CE in both countries.
KW - Consumer ethnocentrism
KW - Internationalism
KW - Nationalism
KW - Patriotism
UR - http://www.scopus.com/inward/record.url?scp=84878229903&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84878229903&partnerID=8YFLogxK
U2 - 10.1080/08961530.2013.759043
DO - 10.1080/08961530.2013.759043
M3 - Article
AN - SCOPUS:84878229903
VL - 25
SP - 80
EP - 93
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
SN - 0896-1530
IS - 2
ER -