A critique of internet polls as symbolic representation and pseudo-events

Michael L. Kent, Tyler R. Harrison, Maureen Taylor

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

The Internet continues to grow as an information and entertainment medium. Internet growth has implications for the news industry. Twenty-four hour news networks such as CNN and MSNBC regularly encourage viewers of their television programs to visit their Web sites. While visiting news Web sites, visitors are invited to participate in opinion polls. Unfortunately, these online opinion polls are not scientific and have little real news value. In spite of these limitations, news Web sites' Internet polls are often treated as serious topics in broadcast news discussions. This article examines media organizations' Internet online polls and critiques them as instances of symbolic representation and pseudo-events that have arisen largely out of the integration of print, broadcast, and Internet media.

Original languageEnglish (US)
Pages (from-to)299-315
Number of pages17
JournalCommunication Studies
Volume57
Issue number3
DOIs
StatePublished - Sep 2006
Externally publishedYes

Keywords

  • Internet
  • Opinion Polling
  • Poll
  • Polling
  • Pseudo Events
  • Symbolic
  • Symbolic Representation
  • World Wide Web

ASJC Scopus subject areas

  • Communication

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