A cost-benefit analysis methodology for assessing product adoption by older user populations

Joseph Sharit, Sara J Czaja, Dolores Perdomo, Chin Chin Lee

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

A methodology for assessing perceptions of a product through cost-benefit analysis is demonstrated in an experimental study involving use of one of two products for supporting interaction with telephone voice menu systems. The method emphasizes ratings of constructs related to costs and benefits considered relevant to decisions regarding product adoption, and the use of the analytic hierarchy process technique to derive subjective importance weights associated with those constructs. Twenty-five younger subjects (18-39 years of age) and 27 older subjects (60-82 years of age) interacted with simulated telephone voice menu systems supported by either a screen phone or a graphical device. Although analysis of the benefit-cost ratios revealed that benefits were perceived as more important than costs, the analysis of the constituent item ratings and importance weights provided potentially more useful information for predicting product adoption.

Original languageEnglish
Pages (from-to)81-92
Number of pages12
JournalApplied Ergonomics
Volume35
Issue number2
DOIs
StatePublished - Mar 1 2004

Fingerprint

Cost benefit analysis
cost-benefit analysis
Cost-Benefit Analysis
Telephone
methodology
Population
telephone
Costs
Weights and Measures
costs
Analytic hierarchy process
rating
Costs and Cost Analysis
Equipment and Supplies
interaction

Keywords

  • Cost-benefit analysis
  • Older populations
  • Telephone voice menu systems
  • User-centered design

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality
  • Human Factors and Ergonomics

Cite this

A cost-benefit analysis methodology for assessing product adoption by older user populations. / Sharit, Joseph; Czaja, Sara J; Perdomo, Dolores; Lee, Chin Chin.

In: Applied Ergonomics, Vol. 35, No. 2, 01.03.2004, p. 81-92.

Research output: Contribution to journalArticle

Sharit, Joseph ; Czaja, Sara J ; Perdomo, Dolores ; Lee, Chin Chin. / A cost-benefit analysis methodology for assessing product adoption by older user populations. In: Applied Ergonomics. 2004 ; Vol. 35, No. 2. pp. 81-92.
@article{07a97b5fd378440d96b246f042e93ad5,
title = "A cost-benefit analysis methodology for assessing product adoption by older user populations",
abstract = "A methodology for assessing perceptions of a product through cost-benefit analysis is demonstrated in an experimental study involving use of one of two products for supporting interaction with telephone voice menu systems. The method emphasizes ratings of constructs related to costs and benefits considered relevant to decisions regarding product adoption, and the use of the analytic hierarchy process technique to derive subjective importance weights associated with those constructs. Twenty-five younger subjects (18-39 years of age) and 27 older subjects (60-82 years of age) interacted with simulated telephone voice menu systems supported by either a screen phone or a graphical device. Although analysis of the benefit-cost ratios revealed that benefits were perceived as more important than costs, the analysis of the constituent item ratings and importance weights provided potentially more useful information for predicting product adoption.",
keywords = "Cost-benefit analysis, Older populations, Telephone voice menu systems, User-centered design",
author = "Joseph Sharit and Czaja, {Sara J} and Dolores Perdomo and Lee, {Chin Chin}",
year = "2004",
month = "3",
day = "1",
doi = "10.1016/j.apergo.2003.12.003",
language = "English",
volume = "35",
pages = "81--92",
journal = "Applied Ergonomics",
issn = "0003-6870",
publisher = "Elsevier Limited",
number = "2",

}

TY - JOUR

T1 - A cost-benefit analysis methodology for assessing product adoption by older user populations

AU - Sharit, Joseph

AU - Czaja, Sara J

AU - Perdomo, Dolores

AU - Lee, Chin Chin

PY - 2004/3/1

Y1 - 2004/3/1

N2 - A methodology for assessing perceptions of a product through cost-benefit analysis is demonstrated in an experimental study involving use of one of two products for supporting interaction with telephone voice menu systems. The method emphasizes ratings of constructs related to costs and benefits considered relevant to decisions regarding product adoption, and the use of the analytic hierarchy process technique to derive subjective importance weights associated with those constructs. Twenty-five younger subjects (18-39 years of age) and 27 older subjects (60-82 years of age) interacted with simulated telephone voice menu systems supported by either a screen phone or a graphical device. Although analysis of the benefit-cost ratios revealed that benefits were perceived as more important than costs, the analysis of the constituent item ratings and importance weights provided potentially more useful information for predicting product adoption.

AB - A methodology for assessing perceptions of a product through cost-benefit analysis is demonstrated in an experimental study involving use of one of two products for supporting interaction with telephone voice menu systems. The method emphasizes ratings of constructs related to costs and benefits considered relevant to decisions regarding product adoption, and the use of the analytic hierarchy process technique to derive subjective importance weights associated with those constructs. Twenty-five younger subjects (18-39 years of age) and 27 older subjects (60-82 years of age) interacted with simulated telephone voice menu systems supported by either a screen phone or a graphical device. Although analysis of the benefit-cost ratios revealed that benefits were perceived as more important than costs, the analysis of the constituent item ratings and importance weights provided potentially more useful information for predicting product adoption.

KW - Cost-benefit analysis

KW - Older populations

KW - Telephone voice menu systems

KW - User-centered design

UR - http://www.scopus.com/inward/record.url?scp=1942507524&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=1942507524&partnerID=8YFLogxK

U2 - 10.1016/j.apergo.2003.12.003

DO - 10.1016/j.apergo.2003.12.003

M3 - Article

C2 - 15105069

AN - SCOPUS:1942507524

VL - 35

SP - 81

EP - 92

JO - Applied Ergonomics

JF - Applied Ergonomics

SN - 0003-6870

IS - 2

ER -