A behavioral decision theory perspective on hedonic and utilitarian choice

Uzma Khan, Ravi Dhar, Klaus Wertenbroch

Research output: Chapter in Book/Report/Conference proceedingChapter

115 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationInside Consumption
Subtitle of host publicationConsumer Motives, Goals, and Desires
PublisherRoutledge Taylor & Francis Group
Pages144-163
Number of pages20
ISBN (Print)9780203481295
DOIs
StatePublished - Aug 11 2005
Externally publishedYes

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Behavioral decision theory

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Khan, U., Dhar, R., & Wertenbroch, K. (2005). A behavioral decision theory perspective on hedonic and utilitarian choice. In Inside Consumption: Consumer Motives, Goals, and Desires (pp. 144-163). Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203481295

A behavioral decision theory perspective on hedonic and utilitarian choice. / Khan, Uzma; Dhar, Ravi; Wertenbroch, Klaus.

Inside Consumption: Consumer Motives, Goals, and Desires. Routledge Taylor & Francis Group, 2005. p. 144-163.

Research output: Chapter in Book/Report/Conference proceedingChapter

Khan, U, Dhar, R & Wertenbroch, K 2005, A behavioral decision theory perspective on hedonic and utilitarian choice. in Inside Consumption: Consumer Motives, Goals, and Desires. Routledge Taylor & Francis Group, pp. 144-163. https://doi.org/10.4324/9780203481295
Khan U, Dhar R, Wertenbroch K. A behavioral decision theory perspective on hedonic and utilitarian choice. In Inside Consumption: Consumer Motives, Goals, and Desires. Routledge Taylor & Francis Group. 2005. p. 144-163 https://doi.org/10.4324/9780203481295
Khan, Uzma ; Dhar, Ravi ; Wertenbroch, Klaus. / A behavioral decision theory perspective on hedonic and utilitarian choice. Inside Consumption: Consumer Motives, Goals, and Desires. Routledge Taylor & Francis Group, 2005. pp. 144-163
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