A behavioral decision theory perspective on hedonic and utilitarian choice

Uzma Khan, Ravi Dhar, Klaus Wertenbroch

Research output: Chapter in Book/Report/Conference proceedingChapter

137 Scopus citations
Original languageEnglish (US)
Title of host publicationInside Consumption
Subtitle of host publicationConsumer Motives, Goals, and Desires
PublisherRoutledge Taylor & Francis Group
Number of pages20
ISBN (Print)9780203481295
StatePublished - Aug 11 2005
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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