A behavioral decision theory perspective on hedonic and utilitarian choice

Uzma Khan, Ravi Dhar, Klaus Wertenbroch

Research output: Chapter in Book/Report/Conference proceedingChapter

124 Scopus citations
Original languageEnglish (US)
Title of host publicationInside Consumption
Subtitle of host publicationConsumer Motives, Goals, and Desires
PublisherRoutledge Taylor & Francis Group
Pages144-163
Number of pages20
ISBN (Print)9780203481295
DOIs
StatePublished - Aug 11 2005
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Khan, U., Dhar, R., & Wertenbroch, K. (2005). A behavioral decision theory perspective on hedonic and utilitarian choice. In Inside Consumption: Consumer Motives, Goals, and Desires (pp. 144-163). Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203481295