Zoey Chen

Assistant Professor of Marketing

  • 212 Citations
20122020
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Fingerprint Dive into the research topics where Zoey Chen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

conversation Social Sciences
acceptance Social Sciences
cause Social Sciences
Word-of-mouth Business & Economics
anonymity Social Sciences
interpersonal communication Social Sciences
Stranger Business & Economics
Human behavior Business & Economics

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Research Output 2012 2020

  • 212 Citations
  • 6 Article
  • 1 Chapter
  • 1 Review article

Psychology of word of mouth marketing

Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

Research output: Contribution to journalReview article

Social Marketing
Social Media
Marketing
Psychology
Research

Digital and social media research

Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Media
Research
Social media
Digital media
11 Citations (Scopus)
acceptance
interpersonal communication
Word-of-mouth
Acceptance
Stranger
14 Citations (Scopus)

How content acquisition method affects word of mouth

Chen, Z. & Berger, J., 2016, In : Journal of Consumer Research. 43, 1, p. 86-102 17 p.

Research output: Contribution to journalArticle

Word-of-mouth
everyday life
diagnostic
conversation
news

When controversy sparks Buzz-and when it doesn't

Berger, J. & Chen, Z., 2014, In : Harvard Business Review. APR

Research output: Contribution to journalArticle

Electric sparks