Zoey Chen

Assistant Professor of Marketing

  • 228 Citations
20122020

Research output per year

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Research Output

  • 228 Citations
  • 6 Article
  • 1 Chapter
  • 1 Review article

Psychology of word of mouth marketing

Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

Research output: Contribution to journalReview article

  • Digital and social media research

    Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 14 Scopus citations

    How content acquisition method affects word of mouth

    Chen, Z. & Berger, J., 2016, In : Journal of Consumer Research. 43, 1, p. 86-102 17 p.

    Research output: Contribution to journalArticle

  • 16 Scopus citations

    When controversy sparks Buzz-and when it doesn't

    Berger, J. & Chen, Z., 2014, In : Harvard Business Review. APR

    Research output: Contribution to journalArticle