Zoey Chen

Assistant Professor of Marketing

  • 263 Citations

Research output per year

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Research Output

  • 263 Citations
  • 8 Article
  • 1 Chapter
  • 1 Review article

Are We There Yet? An Anticipation Account of the Return Trip Effect

Chen, Z., Hamilton, R. & Rucker, D. D., 2020, (Accepted/In press) In : Social Psychological and Personality Science.

Research output: Contribution to journalArticle

  • Psychology of word of mouth marketing

    Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

    Research output: Contribution to journalReview article

  • 3 Scopus citations

    Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

    Hydock, C., Chen, Z. & Carlson, K., 2020, (Accepted/In press) In : Journal of Marketing.

    Research output: Contribution to journalArticle

  • Digital and social media research

    Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 19 Scopus citations