Weiting Tao

Assistant Professor

  • 67 Citations
20142019
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Fingerprint Dive into the research topics where Weiting Tao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 13 Similar Profiles
Communication Engineering & Materials Science
social responsibility Social Sciences
facebook Social Sciences
corporate communication Social Sciences
social media Social Sciences
twitter Social Sciences
communication Social Sciences
Industry Engineering & Materials Science

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Research Output 2014 2019

  • 67 Citations
  • 11 Article
Chinese market
Global brands
Prestige
Focus groups
Chinese consumers
1 Citation (Scopus)

Employees’ prosocial behavioral intentions through empowerment in CSR decision-making

Tao, W., Song, B., Ferguson, M. A. & Kochhar, S., Jan 1 2018, (Accepted/In press) In : Public Relations Review.

Research output: Contribution to journalArticle

social responsibility
empowerment
Decision making
employee
Personnel

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Ji, Y. G., Chen, Z. F., Tao, W. & Cathy Li, Z., Jan 1 2018, (Accepted/In press) In : Public Relations Review.

Research output: Contribution to journalArticle

facebook
social media
interactive media
Communication
Impact strength
2 Citations (Scopus)

How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises

Tao, W., Aug 1 2018, In : Communication Research. 45, 6, p. 815-839 25 p.

Research output: Contribution to journalArticle

Experiments
Communication
Industry
experiment
crisis communication
1 Citation (Scopus)
nationalism
market
Experiments
China
trend