Wanhsiu Tsai, PhD, University of Texas, Advertising, 2006

Associate Professor

  • 744 Citations

Research output per year

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Personal profile

Research interests

Countries: Taiwan, China, Korea; Diverse Groups Worked With (USA): Hispanic communities, LGBT communities, international student communities

Research interests

  • gender and body image
  • cross-cultural consumer behavior
  • popular culture
  • international advertising
  • minority consumers

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Research Output

  • 744 Citations
  • 31 Article
  • 1 Conference contribution

Echo chambers and social mediators in public advocacy issue networks

Tsai, W. H. S., Tao, W., Chuan, C. H. & Hong, C., Mar 2020, In : Public Relations Review. 46, 1, 101882.

Research output: Contribution to journalArticle

  • 2 Scopus citations
  • En-Gendering Power and Empowerment in Advertising: A Content Analysis

    Tsai, W. H. S., Sami Mohamed Ali Shata, A. & Tian, S., Jan 1 2019, (Accepted/In press) In : Journal of Current Issues and Research in Advertising.

    Research output: Contribution to journalArticle