Wanhsiu Tsai, PhD, University of Texas, Advertising, 2006

Associate Professor

  • 618 Citations
20102019
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Personal profile

Research interests

Countries: Taiwan, China, Korea; Diverse Groups Worked With (USA): Hispanic communities, LGBT communities, international student communities

Research interests

  • gender and body image
  • cross-cultural consumer behavior
  • popular culture
  • international advertising
  • minority consumers

Fingerprint Dive into the research topics where Wanhsiu Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
social media Social Sciences
networking Social Sciences
parasocial interaction Social Sciences
organization Social Sciences
China Social Sciences
communication Social Sciences
authenticity Social Sciences
content analysis Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2010 2019

  • 618 Citations
  • 27 Article
  • 1 Conference contribution

Framing artificial intelligence in American newspapers

Chuan, C-H., Tsai, W. & Cho, S. Y., Jan 27 2019, AIES 2019 - Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society. Association for Computing Machinery, Inc, p. 339-344 6 p. (AIES 2019 - Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Artificial intelligence
Communication
Industry
Chinese market
Global brands
Prestige
Focus groups
Chinese consumers
11 Citations (Scopus)

Social messengers as the new frontier of organization-public engagement: A WeChat study

Tsai, W. & Men, R. L., Jan 1 2018, (Accepted/In press) In : Public Relations Review.

Research output: Contribution to journalArticle

privacy
networking
stakeholder
organization
Application programs
6 Citations (Scopus)

Social presence and digital dialogic communication: engagement lessons from top social CEOs

Men, L. R., Tsai, W., Chen, Z. F. & Ji, Y. G., May 4 2018, In : Journal of Public Relations Research. 30, 3, p. 83-99 17 p.

Research output: Contribution to journalArticle

facebook
communication
social media
content analysis
leadership
1 Citation (Scopus)
nationalism
market
Experiments
China
trend