Uzma Khan

Associate Professor

  • 851 Citations
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Fingerprint Dive into the research topics where Uzma Khan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Reward Medicine & Life Sciences
Psychology Medicine & Life Sciences
Purchase Business & Economics
Guilt Medicine & Life Sciences
License Business & Economics
Self-control Business & Economics
Luxury Business & Economics

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Research Output 2005 2017

  • 851 Citations
  • 14 Article
  • 1 Chapter
  • 1 Short survey
9 Citations (Scopus)

Risk (Mis)perception: When greater risk reduces risk valuation

Khan, U. & Kupor, D. M., Feb 1 2017, In : Journal of Consumer Research. 43, 5, p. 769-786 18 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)

The effect of self-control on the construction of risk perceptions

Jia, J. S., Khan, U. & Litt, A., Jan 1 2015, In : Management Science. 61, 9, p. 2259-2280 22 p.

Research output: Contribution to journalArticle

Risk perception
11 Citations (Scopus)

Consumer substitution decisions: An integrative framework

Hamilton, R. W., Thompson, D. V., Arens, Z. G., Blanchard, S. J., Häubl, G., Kannan, P. K., Khan, U., Lehmann, D. R., Meloy, M. G., Roese, N. J. & Thomas, M., Jan 1 2014, In : Marketing Letters. 25, 3, p. 305-317 13 p.

Research output: Contribution to journalArticle

Cross-price elasticity
Operations research
Brand switching
18 Citations (Scopus)

Comparing apples to apples or apples to oranges: The role of mental representation in choice difficulty

Cho, E. K., Khan, U. & Dhar, R., Aug 1 2013, In : Journal of Marketing Research. 50, 4, p. 505-516 12 p.

Research output: Contribution to journalArticle

Choice sets
Decision difficulty
Decision criteria
1 Citation (Scopus)

Inviting questions

Khan, U. & Tormala, Z. L., Jul 1 2012, In : Journal of Consumer Psychology. 22, 3, p. 408-417 10 p.

Research output: Contribution to journalArticle

Everyday life