Uzma Khan

Associate Professor

  • 828 Citations
20052017
If you made any changes in Pure, your changes will be visible here soon.

Fingerprint Dive into the research topics where Uzma Khan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Medicine & Life Sciences
Reward Medicine & Life Sciences
Psychology Medicine & Life Sciences
Purchase Business & Economics
Guilt Medicine & Life Sciences
License Business & Economics
Self-control Business & Economics
Luxury Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2005 2017

  • 828 Citations
  • 14 Article
  • 1 Chapter
  • 1 Short survey
8 Citations (Scopus)

Risk (Mis)perception: When greater risk reduces risk valuation

Khan, U. & Kupor, D. M., Feb 1 2017, In : Journal of Consumer Research. 43, 5, p. 769-786 18 p.

Research output: Contribution to journalArticle

seizure
fatigue
insurance
Values
travel
6 Citations (Scopus)

The effect of self-control on the construction of risk perceptions

Jia, J. S., Khan, U. & Litt, A., Jan 1 2015, In : Management Science. 61, 9, p. 2259-2280 22 p.

Research output: Contribution to journalArticle

Self-control
Risk perception
Drinking
Liver
Weighting
11 Citations (Scopus)

Consumer substitution decisions: An integrative framework

Hamilton, R. W., Thompson, D. V., Arens, Z. G., Blanchard, S. J., Häubl, G., Kannan, P. K., Khan, U., Lehmann, D. R., Meloy, M. G., Roese, N. J. & Thomas, M., Jan 1 2014, In : Marketing Letters. 25, 3, p. 305-317 13 p.

Research output: Contribution to journalArticle

Substitution
Assortment
Cross-price elasticity
Operations research
Brand switching
17 Citations (Scopus)

Comparing apples to apples or apples to oranges: The role of mental representation in choice difficulty

Cho, E. K., Khan, U. & Dhar, R., Aug 1 2013, In : Journal of Marketing Research. 50, 4, p. 505-516 12 p.

Research output: Contribution to journalArticle

Choice sets
Apple
Decision difficulty
Decision criteria
1 Citation (Scopus)

Inviting questions

Khan, U. & Tormala, Z. L., Jul 1 2012, In : Journal of Consumer Psychology. 22, 3, p. 408-417 10 p.

Research output: Contribution to journalArticle

Research
Experiment
Everyday life
Logic