Nazrul I Shaikh

Assistant Professor

  • 63 Citations
20032019
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Fingerprint Dive into the research topics where Nazrul I Shaikh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Substitution reactions Engineering & Materials Science
Consolidation Engineering & Materials Science
Planning Engineering & Materials Science
Consumer behavior Engineering & Materials Science
Industry Engineering & Materials Science
Retail stores Engineering & Materials Science
Sales Engineering & Materials Science
Costs Engineering & Materials Science

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Research Output 2003 2019

  • 63 Citations
  • 24 Article
  • 3 Conference contribution

Allocating spending on digital-video advertising: A longitudinal analysis across digital and television

Shaikh, N. I., Hada, M. & Shrestha, N., Mar 1 2019, In : Journal of Advertising Research. 59, 1, p. 14-26 13 p.

Research output: Contribution to journalArticle

Television
Marketing
television
video
efficiency

A mathematical foundation for stochastic opinion dynamics

Castro, L. E. & Shaikh, N. I., Jan 1 2019, In : International Journal of Business Analytics. 6, 1, p. 20-42 23 p.

Research output: Contribution to journalArticle

Opinion dynamics
Compromise solution
Twitter
Probability distribution

A two-stage stochastic programming model for assortment optimisation

Alqahtani, K. N. & Shaikh, N. I., Jan 1 2019, In : International Journal of Applied Management Science. 11, 3, p. 185-209 25 p.

Research output: Contribution to journalArticle

Assortment optimization
Stochastic programming
Retail
Retailers
Optimization techniques
Sales
Substitution reactions
Substitution
Demand estimation
Stockouts

Dynamics of consumers' dissatisfaction due to stock-outs

Koos, S. E. & Shaikh, N. I., Feb 1 2019, In : International Journal of Production Economics. 208, p. 461-471 11 p.

Research output: Contribution to journalArticle

Retail stores
Consumer behavior
Substitution reactions
Mathematical models
Planning