Michael Tsiros

Professor

  • 2311 Citations
19952016
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  • 1 Similar Profiles
sale Social Sciences
attribution Social Sciences
purchase Social Sciences
customer Social Sciences
commitment Social Sciences
decision making Social Sciences
complaint Social Sciences
responsibility Social Sciences

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Research Output 1995 2016

  • 2311 Citations
  • 20 Article
  • 1 Chapter
13 Citations (Scopus)

The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames

Fajardo, T. M., Zhang, J. & Tsiros, M., 2016, In : Journal of Consumer Research. 43, 4, p. 549-566 18 p.

Research output: Contribution to journalArticle

purchase
research focus
Contingent
Visual Design
Logos
33 Citations (Scopus)

An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts

Laran, J. & Tsiros, M., Mar 2013, In : Journal of Marketing. 77, 2, p. 112-123 12 p.

Research output: Contribution to journalArticle

Marketing
Gift
Uncertainty
Purchase
Managers
34 Citations (Scopus)

Effects of Expiration Date-Based Pricing on Brand Image Perceptions

Theotokis, A., Pramatari, K. & Tsiros, M., Mar 2012, In : Journal of Retailing. 88, 1, p. 72-87 16 p.

Research output: Contribution to journalArticle

Pricing
Brand image
Consumer evaluation
Shelf life
Quality perception
4 Citations (Scopus)

How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias

Monga, A., Chen, H. A., Tsiros, M. & Srivastava, M., Mar 2012, In : Marketing Letters. 23, 1, p. 31-45 15 p.

Research output: Contribution to journalArticle

Buyers
Boundary conditions
Buyer-seller relationships
Dyads
Marketing
93 Citations (Scopus)

Understanding the co-creation effect: When does collaborating with customers provide a lift to service recovery?

Roggeveen, A. L., Tsiros, M. & Grewal, D., 2012, In : Journal of the Academy of Marketing Science. 40, 6, p. 771-790 20 p.

Research output: Contribution to journalArticle

Co-creation
Service recovery
Research directions
Repurchase intention
Costs