Michael Tsiros

Professor

  • 2591 Citations
19952016

Research output per year

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Research Output

  • 2591 Citations
  • 18 Article
  • 1 Chapter
  • 1 Comment/debate
  • 1 Review article

The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames

Fajardo, T. M., Zhang, J. & Tsiros, M., 2016, In : Journal of Consumer Research. 43, 4, p. 549-566 18 p.

Research output: Contribution to journalArticle

  • 16 Scopus citations

    An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts

    Laran, J. & Tsiros, M., Mar 2013, In : Journal of Marketing. 77, 2, p. 112-123 12 p.

    Research output: Contribution to journalArticle

  • 37 Scopus citations

    Effects of Expiration Date-Based Pricing on Brand Image Perceptions

    Theotokis, A., Pramatari, K. & Tsiros, M., Mar 1 2012, In : Journal of Retailing. 88, 1, p. 72-87 16 p.

    Research output: Contribution to journalArticle

  • 43 Scopus citations

    How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias

    Monga, A., Chen, H. A., Tsiros, M. & Srivastava, M., Mar 1 2012, In : Marketing Letters. 23, 1, p. 31-45 15 p.

    Research output: Contribution to journalArticle

  • 5 Scopus citations

    Understanding the co-creation effect: When does collaborating with customers provide a lift to service recovery?

    Roggeveen, A. L., Tsiros, M. & Grewal, D., Jan 1 2012, In : Journal of the Academy of Marketing Science. 40, 6, p. 771-790 20 p.

    Research output: Contribution to journalArticle

  • 111 Scopus citations