• 985 Citations
1977 …2018
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Research Output 1977 2018

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Review article
2008
9 Citations (Scopus)

An exploration of marketing's impacts on society: A perspective linked to democracy

Jocz, K. E. & Quelch, J., Jan 1 2008, In : Journal of Public Policy and Marketing. 27, 2, p. 202-206 5 p.

Research output: Contribution to journalReview article

Democracy
Marketing
Marketing systems
Marketers
Template
2004
64 Citations (Scopus)

Bringing customers into the boardroom

McGovern, G. J., Court, D., Quelch, J. & Crawford, B., Nov 1 2004, In : Harvard Business Review. 82, 11

Research output: Contribution to journalReview article

Marketing
Industry
Shareholders
Marketing strategy
Pipelines
343 Citations (Scopus)

How global brands complete

Holt, D. B., Quelch, J. & Taylor, E. L., Sep 1 2004, In : Harvard Business Review. 82, 9, p. 68-75+136

Research output: Contribution to journalReview article

Industry
Sales
Lightning
Global brands
Marketing
8 Citations (Scopus)

Mining Gold in Not-for-Profit Brands

Quelch, J., Austin, J. E. & Laidler-Kylander, N., Apr 1 2004, In : Harvard Business Review. 82, 4, 1 p.

Research output: Contribution to journalReview article

Profitability
Gold
Gold mining
2003
1 Citation (Scopus)

Profit Globally, Give Globally

Quelch, J. & Kasturi Rangan, V., Dec 1 2003, In : Harvard Business Review. 81, 12, p. 16-17 2 p.

Research output: Contribution to journalReview article

Profitability
Profit
24 Citations (Scopus)

The Return of the Global Brand

Quelch, J., Aug 1 2003, In : Harvard Business Review. 81, 8 SPEC. ISS., p. 22-23 2 p.

Research output: Contribution to journalReview article

Global brands