• 985 Citations
1977 …2018
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Research Output 1977 2018

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Article
2010
1 Citation (Scopus)

Government adoption of sales promotions: An initial appraisal

Quelch, J. & Jocz, K. E., Jan 1 2010, In : Journal of Public Policy and Marketing. 29, 2, p. 189-203 15 p.

Research output: Contribution to journalArticle

Government
Sales promotion
Retailers
Household consumption
Goal setting
2009
40 Citations (Scopus)

How to market in a downturn

Quelch, J. & Jocz, K. E., Apr 1 2009, In : Harvard Business Review. 87, 4

Research output: Contribution to journalArticle

2008

Holding a mirror up to marketing

Quelch, J. & Jocz, K. E., Nov 1 2008, In : Marketing Management. 17, 6, p. 17-21 5 p.

Research output: Contribution to journalArticle

Marketing
Stereotypes
Self-image
Young women
Democracy
2007
27 Citations (Scopus)

Building and valuing global brands in the nonprofit sector

Laidler-Kylander, N., Quelch, J. & Simonin, B. L., Jan 1 2007, In : Nonprofit Management and Leadership. 17, 3, p. 253-277 25 p.

Research output: Contribution to journalArticle

Nonprofit sector
Global brands
Nonprofit organization
Advocacy
Brand valuation
2001
10 Citations (Scopus)

Prepare your company for global pricing

Narayandas, D., Quelch, J. & Swartz, G., Dec 1 2001, In : MIT Sloan Management Review. 42, 1, p. 61-70 10 p.

Research output: Contribution to journalArticle

Costs
Industry
Pricing
1999
40 Citations (Scopus)

Global brands: Taking stock

Quelch, J., Jan 1 1999, In : Business Strategy Review. 10, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

Global brands
Diversion
National brands
Managers
Emerging markets
1998
7 Citations (Scopus)

Country managers in transitional economies: The case of vietnam

Quelch, J. & Dinh-Tan, C. M., Jan 1 1998, In : Business Horizons. 41, 4, p. 34-40 7 p.

Research output: Contribution to journalArticle

Managers
Multinationals
Transitional economies
224 Citations (Scopus)

The mass marketing of luxury

Nueno, J. L. & Quelch, J., Nov 1 1998, In : Business Horizons. 41, 6, p. 61-68 8 p.

Research output: Contribution to journalArticle

Marketing
Luxury
1997
47 Citations (Scopus)

Business-to-business market making on the Internet

Klein, L. R. & Quelch, J., Jan 1 1997, In : International Marketing Review. 14, 5, p. 345-361 17 p.

Research output: Contribution to journalArticle

Business-to-business market
World Wide Web
Market making
1996
11 Citations (Scopus)

Country managers: The next generation

Martínez, J. I. & Quelch, J., Jan 1 1996, In : International Marketing Review. 13, 3, p. 43-55 13 p.

Research output: Contribution to journalArticle

1992
4 Citations (Scopus)

The Product Management Audit: Design and Survey Findings

Quelch, J., Farris, P. W. & Olver, J., Apr 1 1992, In : Journal of Product & Brand Management. 1, 4, p. 21-34 14 p.

Research output: Contribution to journalArticle

Managers
Industry
Marketing
Personnel
Strategic planning
1991
8 Citations (Scopus)

Pharmaceutical marketing practices in the third world

Craig Smith, N. & Quelch, J., Jan 1 1991, In : Journal of Business Research. 23, 1, p. 113-126 14 p.

Research output: Contribution to journalArticle

Third World
Industry
Pharmaceutical marketing
Marketing practices
Business model
1990
18 Citations (Scopus)

Can sales promotion go global?

Kashani, K. & Quelch, J., Jan 1 1990, In : Business Horizons. 33, 3, p. 37-43 7 p.

Research output: Contribution to journalArticle

Sales promotion
1987
39 Citations (Scopus)

Marketing the premium product

Quelch, J., Jan 1 1987, In : Business Horizons. 30, 3, p. 38-45 8 p.

Research output: Contribution to journalArticle

Marketing
Premium products
Luxury
Marketers
Car
5 Citations (Scopus)

Why not exploit dual marketing?

Quelch, J., Jan 1 1987, In : Business Horizons. 30, 1, p. 52-60 9 p.

Research output: Contribution to journalArticle

Marketers
Consumer marketing
Marketing
Synergy
Dual problem
1983
10 Citations (Scopus)

Consumer promotions in service marketing

Lovelock, C. H. & Quelch, J., Jan 1 1983, In : Business Horizons. 26, 3, p. 66-75 10 p.

Research output: Contribution to journalArticle

Consumer promotions
Services marketing
1980
2 Citations (Scopus)

Energy conservation policies for builders' purchases of domestic appliances

Quelch, J., Jan 1 1980, In : Energy Policy. 8, 2, p. 125-137 13 p.

Research output: Contribution to journalArticle

Domestic appliances
energy conservation
Energy conservation
Energy utilization
Heating equipment

Hospitals, consumers and advertising.

Quelch, J., Aug 1 1980, In : Texas hospitals. 36, 3, p. 22-27 6 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Community Participation
7 Citations (Scopus)

Marketing principles and the future of preventive health care.

Quelch, J., Mar 1 1980, In : Milbank Memorial Fund Quarterly, Health and Society. 58, 2, p. 310-347 38 p.

Research output: Contribution to journalArticle

Preventive Health Services
Marketing
Policy Making
Complementary Therapies
Cost-Benefit Analysis
1979

Hospitals, consumers and advertising.

Quelch, J., Jul 1 1979, In : Hospital trustee. 3, 4, p. 21-23 3 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Community-Institutional Relations

Hospitals, consumers and advertising.

Quelch, J., Dec 1 1979, In : Times / Tennessee Hospital Association. 20, 8, p. 3-8 6 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Community Participation
1 Citation (Scopus)

Hospitals, consumers and advertising.

Quelch, J., Nov 1 1979, In : Dimensions in health service. 56, 11, p. 33-36 4 p.

Research output: Contribution to journalArticle

Marketing of Health Services
Community-Institutional Relations
Consumer Behavior

Marketing and distribution strategies for international organizations

Pattison, J. C. & Quelch, J., May 1 1979, In : Intereconomics. 14, 3, p. 138-144 7 p.

Research output: Contribution to journalArticle

International organizations
Marketing strategy
Distribution strategy
Sponsor
Developing countries
7 Citations (Scopus)
Relative importance
Product attributes
Purchase decision
Disclosure
Politicians
1 Citation (Scopus)

The resource allocation process in nutrition policy planning

Quelch, J., Jan 1 1979, In : American Journal of Clinical Nutrition. 32, 5, p. 1058-1065 8 p.

Research output: Contribution to journalArticle

nutrition policy
government agencies
cost benefit analysis
food service
politics
2 Citations (Scopus)

US national dietary goals. Food industry threat or opportunity?

Austin, J. E. & Quelch, J., Jan 1 1979, In : Food Policy. 4, 2, p. 115-128 14 p.

Research output: Contribution to journalArticle

food and luxury products industry
food industry
Food Industry
threat
food policy
1977
3 Citations (Scopus)

The Role of Nutrition Information in National Nutrition Policy

Quelch, J., Jan 1 1977, In : Nutrition Reviews. 35, 11, p. 289-293 5 p.

Research output: Contribution to journalArticle

Nutrition Policy
National Health Programs