Howard Marmorstein

Associate Professor

  • 379 Citations
19902014
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Fingerprint Dive into the research topics where Howard Marmorstein is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing of Health Services Medicine & Life Sciences
Product Line Management Medicine & Life Sciences
Health Services Medicine & Life Sciences
Patient Acceptance of Health Care Medicine & Life Sciences
Choice Behavior Medicine & Life Sciences
Delivery of Health Care Medicine & Life Sciences
Attitude to Health Medicine & Life Sciences
Health Maintenance Organizations Medicine & Life Sciences

Research Output 1990 2014

  • 379 Citations
  • 16 Article
  • 2 Review article
2 Citations (Scopus)

Frequent flyer programs: Empirically assessing consumers' reasonable expectations

Olazabal, A., Marmorstein, H. & Sarel, D., Mar 2014, In : American Business Law Journal. 51, 1, p. 175-250 76 p.

Research output: Contribution to journalArticle

Consumer expectations
Frequent flyer program
18 Citations (Scopus)

Does Travel Time to Stores Matter? The Role of Merchandise Availability

Grewal, D., Kopalle, P., Marmorstein, H. & Roggeveen, A. L., Sep 1 2012, In : Journal of Retailing. 88, 3, p. 437-444 8 p.

Research output: Contribution to journalArticle

Travel time
Uncertainty
Retailers
Stockouts
Guarantee
41 Citations (Scopus)

When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts

Chen, H. A., Marmorstein, H., Tsiros, M. & Rao, A. R., Jul 2012, In : Journal of Marketing. 76, 4, p. 64-77 14 p.

Research output: Contribution to journalArticle

Price discount
Consumer preferences
Bonus
Neglect
Mall

Childbirth selection process

Sarel, D., Rodriguez, B., Marmorstein, H. & Barach, P., Mar 1 2005, In : Marketing Health Services. 25, 1, p. 14-19 6 p.

Research output: Contribution to journalReview article

Parturition
Childbirth
Selection process
9 Citations (Scopus)

Unleashing the power of yield management in the Internet era: Opportunities and challenges

Marmorstein, H., Rossomme, J. & Sarel, D., Jan 1 2003, In : California Management Review. 45, 3, p. 147-167 21 p.

Research output: Contribution to journalReview article

World Wide Web
Yield management
Profitability
Management system
Factors