Dan Sarel

Associate Professor

  • 318 Citations
1984 …2014
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Marketing of Health Services Medicine & Life Sciences
Product Line Management Medicine & Life Sciences
Health Services Medicine & Life Sciences
comparative advertising Social Sciences
customer Social Sciences
advertising effectiveness Social Sciences
Patient Acceptance of Health Care Medicine & Life Sciences
Choice Behavior Medicine & Life Sciences

Research Output 1984 2014

  • 318 Citations
  • 15 Article
  • 2 Review article
  • 1 Letter
2 Citations (Scopus)
Consumer expectations
Frequent flyer program

Childbirth selection process

Sarel, D., Rodriguez, B., Marmorstein, H. & Barach, P., Mar 1 2005, In : Marketing Health Services. 25, 1, p. 14-19 6 p.

Research output: Contribution to journalReview article

Selection process
9 Citations (Scopus)

Unleashing the power of yield management in the Internet era: Opportunities and challenges

Marmorstein, H., Rossomme, J. & Sarel, D., Jan 1 2003, In : California Management Review. 45, 3, p. 147-167 21 p.

Research output: Contribution to journalReview article

World Wide Web
Yield management
Management system
28 Citations (Scopus)

Increasing the persuasiveness of a service guarantee: The role of service process evidence

Marmorstein, H., Sarel, D. & Lassar, W. M., Apr 1 2001, In : Journal of Services Marketing. 15, 2, p. 147-159 13 p.

Research output: Contribution to journalArticle

Service guarantee
Service process
Quality improvement
6 Citations (Scopus)
Service encounter
Field study