Cong Li

Associate Professor

  • 300 Citations
20072019
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Fingerprint Dive into the research topics where Cong Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
facebook Social Sciences
Social Media Medicine & Life Sciences
Social Networking Medicine & Life Sciences
social media Social Sciences
Acculturation Medicine & Life Sciences
Self Concept Medicine & Life Sciences
twitter Social Sciences
Hispanic Americans Medicine & Life Sciences

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Research Output 2007 2019

  • 300 Citations
  • 32 Article
  • 1 Chapter

Message-to-person versus person-to-message: An alternative way to conceptualize personalized advertising

Li, C., Dec 1 2019, In : Psychology and Marketing. 36, 12, p. 1237-1248 12 p.

Research output: Contribution to journalArticle

Persuasive Communication
Thinking
Personalization
Tailoring
Priming

The placebo effect in web-based personalization

Li, C., Nov 1 2019, In : Telematics and Informatics. 44, 101267.

Research output: Contribution to journalArticle

personalization
recipient
Experiments
human being
experiment

Viruses Going Viral: Impact of Fear-Arousing Sensationalist Social Media Messages on User Engagement

Ali, K., Zain-ul-abdin, K., Li, C., Johns, L., Ali, A. A. & Carcioppolo, N., Jan 1 2019, In : Science Communication.

Research output: Contribution to journalArticle

social media
anxiety
facebook
contagious disease
communication
8 Citations (Scopus)

Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance

Yoon, G., Li, C., Ji, Y. G., North, M., Hong, C. & Liu, J., Jan 24 2018, (Accepted/In press) In : Journal of Advertising. p. 1-14 14 p.

Research output: Contribution to journalArticle

facebook
performance
Industry
revenue
social media

The Effect of Preference Stability and Extremity on Personalized Advertising

Li, C., Liu, J. & Hong, C., Jun 1 2018, (Accepted/In press) In : Journalism and Mass Communication Quarterly.

Research output: Contribution to journalArticle

Marketing
personalization
persuasion
recipient
Experiments