Cong Li

Associate Professor

  • 378 Citations
20072020

Research output per year

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Research Output

  • 378 Citations
  • 33 Article
  • 1 Chapter
  • Message-to-person versus person-to-message: An alternative way to conceptualize personalized advertising

    Li, C., Dec 1 2019, In : Psychology and Marketing. 36, 12, p. 1237-1248 12 p.

    Research output: Contribution to journalArticle

  • The Effect of Preference Stability and Extremity on Personalized Advertising

    Li, C., Liu, J. & Hong, C., Jun 1 2019, In : Journalism and Mass Communication Quarterly. 96, 2, p. 406-427 22 p.

    Research output: Contribution to journalArticle

  • The placebo effect in web-based personalization

    Li, C., Nov 1 2019, In : Telematics and Informatics. 44, 101267.

    Research output: Contribution to journalArticle

  • Viruses Going Viral: Impact of Fear-Arousing Sensationalist Social Media Messages on User Engagement

    Ali, K., Zain-ul-abdin, K., Li, C., Johns, L., Ali, A. A. & Carcioppolo, N., Jan 1 2019, In : Science Communication.

    Research output: Contribution to journalArticle

  • 1 Scopus citations