Claudia Townsend

Associate Professor

  • 454 Citations
20102019
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Fingerprint Dive into the research topics where Claudia Townsend is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Esthetics Medicine & Life Sciences
aesthetics Social Sciences
Marketing Medicine & Life Sciences
beauty Social Sciences
assortment Social Sciences
product design Social Sciences
Neurosciences Medicine & Life Sciences
Eye Movements Medicine & Life Sciences

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Research Output 2010 2019

  • 454 Citations
  • 16 Article
  • 3 Chapter
1 Citation (Scopus)

Experiential product framing and its influence on the creation of consumer reviews

Gallo, I., Townsend, C. & Alegre, I., May 1 2019, In : Journal of Business Research. 98, p. 177-190 14 p.

Research output: Contribution to journalArticle

Product review
Marketers
Functionality
Consumer experience
Marketing

The impact of the mere presence of social media share icons on product interest and valuation

Townsend, C., Neal, D. T. & Morgan, C., Jul 1 2019, In : Journal of Business Research. 100, p. 245-254 10 p.

Research output: Contribution to journalArticle

Social media
Icon
Purchase
Retailers
Consumer perceptions
1 Citation (Scopus)

Buying beauty for the long run: (Mis)predicting liking of product aesthetics

Buechel, E. C. & Townsend, C., Jan 1 2018, In : Journal of Consumer Research. 45, 2, p. 275-297 23 p.

Research output: Contribution to journalArticle

product design
beauty
aesthetics
intuition
Aesthetics
5 Citations (Scopus)
Donation
Response rate
Field experiment
Donation behavior
Consumer research
4 Citations (Scopus)
beauty
aesthetics
donation
costs
wastefulness