Caglar Irmak

Associate Professor

  • 448 Citations
20052018

Research output per year

If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Caglar Irmak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 448 Citations
  • 13 Article
  • 1 Review article

The effects of rarity on indulgent consumption: Non-impulsives indulge when low frequency is salient

May, F. & Irmak, C., Jan 1 2018, In : Journal of Consumer Research. 45, 2, p. 383-402 20 p.

Research output: Contribution to journalArticle

  • 5 Scopus citations
  • Licensing indulgence in the present by distorting memories of past behavior

    May, F. & Irmak, C., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 624-641 18 p.

    Research output: Contribution to journalArticle

  • 23 Scopus citations

    Consumer reactions to business-nonprofit alliances: Who benefits and when?

    Irmak, C., Sen, S. & Bhattacharya, C. B., 2013, In : Marketing Letters. 26, 1, p. 29-42 14 p.

    Research output: Contribution to journalArticle

  • 17 Scopus citations

    Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products

    Goodman, J. K. & Irmak, C., Feb 1 2013, In : Journal of Marketing Research. 50, 1, p. 44-54 11 p.

    Research output: Contribution to journalArticle

  • 27 Scopus citations