Caglar Irmak

Associate Professor

  • 376 Citations
20052018
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Fingerprint Dive into the research topics where Caglar Irmak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
selling Social Sciences
threat Social Sciences
food Social Sciences
present Social Sciences
evaluation Social Sciences
defense mechanism Social Sciences
self-control Social Sciences
willingness to pay Social Sciences

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Research Output 2005 2018

  • 376 Citations
  • 14 Article
2 Citations (Scopus)

The effects of rarity on indulgent consumption: Non-impulsives indulge when low frequency is salient

May, F. & Irmak, C., Jan 1 2018, In : Journal of Consumer Research. 45, 2, p. 383-402 20 p.

Research output: Contribution to journalArticle

self-control
evidence
Salient
Indulgence
literature
Cognitive Dissonance
Research
Incumbents
Incomplete information
20 Citations (Scopus)

Licensing indulgence in the present by distorting memories of past behavior

May, F. & Irmak, C., Oct 1 2014, In : Journal of Consumer Research. 41, 3, p. 624-641 18 p.

Research output: Contribution to journalArticle

present
eating behavior
license
manufacturing
Licensing
11 Citations (Scopus)

Consumer reactions to business-nonprofit alliances: Who benefits and when?

Irmak, C., Sen, S. & Bhattacharya, C. B., 2013, In : Marketing Letters. 26, 1, p. 29-42 14 p.

Research output: Contribution to journalArticle

Alliances
Consumer attitudes
Perceived fit
20 Citations (Scopus)

Having versus consuming: Failure to estimate usage frequency makes consumers prefer multifeature products

Goodman, J. K. & Irmak, C., Feb 2013, In : Journal of Marketing Research. 50, 1, p. 44-54 11 p.

Research output: Contribution to journalArticle

Moderator
Elaboration
Purchasing
Relative importance
Need for cognition