Ananthanarayanan Parasuraman

Professor

  • 19891 Citations
1975 …2017
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Research Output 1975 2017

  • 19891 Citations
  • 91 Article
  • 4 Conference contribution
  • 1 Chapter
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Conference contribution
2005
3 Citations (Scopus)

NCSS process completeness: Construct development and preliminary validation

Kathryn Brohman, M., Piccoli, G., Watson, R. T. & Parasuraman, A., 2005, Proceedings of the Annual Hawaii International Conference on System Sciences. Spraque, Jr., R. H. (ed.). p. 171 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Customer satisfaction
1982

BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES.

Lamb, C. W., Parasuraman, A. & Chalmers, L. C., 1982, Proceedings - Annual Meeting of the American Institute for Decision Sciences. American Inst for Decision Sciences, Vol. 1. p. 275-277 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Industry

EXCLUDING 'LATE' RESPONDENTS FROM MAIL SURVEY DATA ANALYSIS: WILL THIS LEAD TO BIASED RESULTS?

Parasuraman, A., 1982, Proceedings - Annual Meeting of the American Institute for Decision Sciences. American Inst for Decision Sciences, Vol. 2. p. 419 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Lead

NEEDS OF THE FEMALE BUSINESS TRAVELER MARKET: SOME INSIGHTS FOR THE HOTEL INDUSTRY.

Winter, J. C. & Parasuraman, A., 1982, Proceedings - Annual Meeting of the American Institute for Decision Sciences. American Inst for Decision Sciences, Vol. 2. p. 414 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hotels
Industry