Ananthanarayanan Parasuraman

Professor

  • 21541 Citations
1975 …2020

Research output per year

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Research Output

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2012

A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market

Ordanini, A. & Parasuraman, A., Dec 1 2012, Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing. Vargo, S. & Lusch, R. (eds.). p. 171-205 35 p. (Review of Marketing Research; vol. 9).

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations