Ananthanarayanan Parasuraman

Professor

  • 19891 Citations
1975 …2017
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Fingerprint Dive into the research topics where Ananthanarayanan Parasuraman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
customer Social Sciences
Marketing Engineering & Materials Science
Industry Engineering & Materials Science
marketing Social Sciences
Hotels Engineering & Materials Science
Service quality Business & Economics
Innovation Engineering & Materials Science
firm Social Sciences

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Research Output 1975 2017

  • 19891 Citations
  • 91 Article
  • 4 Conference contribution
  • 1 Chapter
10 Citations (Scopus)

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

Rojas-Méndez, J. I., Parasuraman, A. & Papadopoulos, N., 2017, In : Marketing Intelligence and Planning. 35, 1, p. 18-39 22 p.

Research output: Contribution to journalArticle

Predictors
Model validation
Cross-cultural analysis
Technology readiness
Demographics
38 Citations (Scopus)

The Future of Frontline Research: Invited Commentaries

Rafaeli, A., Altman, D., Gremler, D. D., Huang, M. H., Grewal, D., Iyer, B., Parasuraman, A. & de Ruyter, K., Feb 1 2017, In : Journal of Service Research. 20, 1, p. 91-99 9 p.

Research output: Contribution to journalArticle

effects of technology
emotion
customer
employee
Personnel
12 Citations (Scopus)

When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs)

Colm, L., Ordanini, A. & Parasuraman, A., Aug 1 2017, In : Journal of Service Research. 20, 3, p. 223-239 17 p.

Research output: Contribution to journalArticle

social isolation
typology
Managers
customer
manager
32 Citations (Scopus)

Linking service design to value creation and service research

Andreassen, T. W., Kristensson, P., Lervik-Olsen, L., Parasuraman, A., McColl-Kennedy, J. R., Edvardsson, B. & Colurcio, M., Mar 21 2016, In : Journal of Service Management. 27, 1, p. 21-29 9 p.

Research output: Contribution to journalArticle

marketing
services
Value creation
Service design
conceptual framework
130 Citations (Scopus)

An Updated and Streamlined Technology Readiness Index: TRI 2.0

Parasuraman, A. & Colby, C. L., Feb 19 2015, In : Journal of Service Research. 18, 1, p. 59-74 16 p.

Research output: Contribution to journalArticle

Technology readiness
Mobile commerce
Cloud computing
social media
commerce