Ananthanarayanan Parasuraman

Professor

  • 20600 Citations
1975 …2017

Research output per year

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Research Output

Demographics, attitudes, and technology readiness: A cross-cultural analysis and model validation

Rojas-Méndez, J. I., Parasuraman, A. & Papadopoulos, N., 2017, In : Marketing Intelligence and Planning. 35, 1, p. 18-39 22 p.

Research output: Contribution to journalArticle

  • 12 Scopus citations

    The Future of Frontline Research: Invited Commentaries

    Rafaeli, A., Altman, D., Gremler, D. D., Huang, M. H., Grewal, D., Iyer, B., Parasuraman, A. & de Ruyter, K., Feb 1 2017, In : Journal of Service Research. 20, 1, p. 91-99 9 p.

    Research output: Contribution to journalArticle

  • 40 Scopus citations

    When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs)

    Colm, L., Ordanini, A. & Parasuraman, A., Aug 1 2017, In : Journal of Service Research. 20, 3, p. 223-239 17 p.

    Research output: Contribution to journalArticle

  • 14 Scopus citations

    Linking service design to value creation and service research

    Andreassen, T. W., Kristensson, P., Lervik-Olsen, L., Parasuraman, A., McColl-Kennedy, J. R., Edvardsson, B. & Colurcio, M., Mar 21 2016, In : Journal of Service Management. 27, 1, p. 21-29 9 p.

    Research output: Contribution to journalArticle

  • 41 Scopus citations

    An Updated and Streamlined Technology Readiness Index: TRI 2.0

    Parasuraman, A. & Colby, C. L., Feb 19 2015, In : Journal of Service Research. 18, 1, p. 59-74 16 p.

    Research output: Contribution to journalArticle

  • 148 Scopus citations