Fingerprint Dive into the research topics where Strategic Communication is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

social media Social Sciences
communication Social Sciences
facebook Social Sciences
networking Social Sciences
organization Social Sciences
content analysis Social Sciences
parasocial interaction Social Sciences
reputation Social Sciences

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Research Output 1989 2019

Framing artificial intelligence in American newspapers

Chuan, C-H., Tsai, W. & Cho, S. Y., Jan 27 2019, AIES 2019 - Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society. Association for Computing Machinery, Inc, p. 339-344 6 p. (AIES 2019 - Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Artificial intelligence
Communication
Industry

Message-to-person versus person-to-message: An alternative way to conceptualize personalized advertising

Li, C., Dec 1 2019, In : Psychology and Marketing. 36, 12, p. 1237-1248 12 p.

Research output: Contribution to journalArticle

Persuasive Communication
Thinking
Personalization
Tailoring
Priming
Chinese market
Global brands
Prestige
Focus groups
Chinese consumers