Marketing

Research Output 1984 2019

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Review article
2012
2 Citations (Scopus)

The Resurgence of India: Triumph of Institutions Over Infrastructure?

Iyer, G. R., Sheth, J. N. & Sharma, A., Sep 1 2012, In : Journal of Macromarketing. 32, 3, p. 309-318 10 p.

Research output: Contribution to journalReview article

India
Economic growth
Economics
Indian economy
Infrastructure development
2006
32 Citations (Scopus)

The surpluses and shortages in business-to-business marketing theory and research

Sheth, J. N. & Sharma, A., Oct 16 2006, In : Journal of Business and Industrial Marketing. 21, 7, p. 422-427 6 p.

Research output: Contribution to journalReview article

Marketing theory
Marketing research
Business-to-business marketing
Surplus
Shortage
2005
5 Citations (Scopus)

Childbirth selection process

Sarel, D., Rodriguez, B., Marmorstein, H. & Barach, P., Mar 1 2005, In : Marketing Health Services. 25, 1, p. 14-19 6 p.

Research output: Contribution to journalReview article

Parturition
Childbirth
Selection process
50 Citations (Scopus)

Losers, winners, and biased trades

Johnson, J., Tellis, G. J. & Macinnis, D. J., Sep 1 2005, In : Journal of Consumer Research. 32, 2, p. 324-329 6 p.

Research output: Contribution to journalReview article

heuristics
consumer information
stock market
selling
asymmetry
2004

Interactive Profiler: An intuitive, web-based statistical application in visualizing educational and marketing databases

Ip, E. H., Leung, P. & Johnson, J., Jan 1 2004, In : Journal of Educational and Behavioral Statistics. 29, 2, p. 157-175 19 p.

Research output: Contribution to journalReview article

marketing
visualization
student
2003
124 Citations (Scopus)

The Internet and the price-value-loyalty chain

Grewal, D., Iyer, G. R., Krishnan, R. & Sharma, A., May 1 2003, In : Journal of Business Research. 56, 5, p. 391-398 8 p.

Research output: Contribution to journalReview article

World Wide Web
Loyalty
Marketers
Factors
Buyers
2002
90 Citations (Scopus)

Trends in Internet-based business-to-business marketing

Sharma, A., Feb 1 2002, In : Industrial Marketing Management. 31, 2, p. 77-84 8 p.

Research output: Contribution to journalReview article

World Wide Web
Business-to-business marketing
Business to business
Marketers
Market share
1995
470 Citations (Scopus)

Measuring customer-based brand equity

Lassar, W., Mittal, B. & Sharma, A., Jan 1 1995, In : Journal of Consumer Marketing. 12, 4, p. 11-19 9 p.

Research output: Contribution to journalReview article

Customer-based brand equity