Marketing

Research Output 1984 2019

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Conference contribution
2017
2 Citations (Scopus)

Multimodal content analysis for effective advertisements on youtube

Vedula, N., Sun, W., Lee, H., Gupta, H., Ogihara, M., Johnson, J., Ren, G. & Parthasarathy, S., Dec 15 2017, Proceedings - 17th IEEE International Conference on Data Mining, ICDM 2017. Institute of Electrical and Electronics Engineers Inc., Vol. 2017-November. p. 1123-1128 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Multimedia signal processing
Video signal processing
Neural networks
Websites
Marketing

Sequential pattern based temporal contour representations for content-based multimedia timeline analysis

Ren, G., Johnson, J., Lee, H. & Ogihara, M., Jan 31 2017, Proceedings - 2016 15th IEEE International Conference on Machine Learning and Applications, ICMLA 2016. Institute of Electrical and Electronics Engineers Inc., p. 657-664 8 p. 7838220

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009
18 Citations (Scopus)

Mining product reviews based on shallow dependency parsing

Zhang, Q., Wu, Y., Li, T., Ogihara, M., Johnson, J. & Huang, X., 2009, Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009. p. 726-727 2 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Byproducts
Product review
Evaluation