Marketing

Research Output 1984 2019

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Chapter
2019

Digital and social media research

Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Media
Research
Social media
Digital media
2016

Evaluation of subsidiary marketing performance: Combining process and outcome performance metrics

Grewal, D., Iyer, G. R., Kamakura, W. A., Mehrotra, A. & Sharma, A., Jan 1 2016, International Series in Operations Research and Management Science. Springer New York LLC, p. 491-513 23 p. (International Series in Operations Research and Management Science; vol. 238).

Research output: Chapter in Book/Report/Conference proceedingChapter

Performance Metrics
Marketing
Evaluation
Industry
Performance metrics

Planning merchandising decisions to account for regional and product assortment differences

Grewal, D., Levy, M., Mehrotra, A. & Sharma, A., Jan 1 2016, International Series in Operations Research and Management Science. Springer New York LLC, p. 469-490 22 p. (International Series in Operations Research and Management Science; vol. 238).

Research output: Chapter in Book/Report/Conference proceedingChapter

Sales
Planning
Retailing
Internet
Best Practice
2015

Orchestrating human capital in the Indian IT service market: From entrepreneurial management to professional management

Sheth, J. & Sharma, A., Mar 24 2015, Business Models and People Management in the Indian IT Industry: From People to Profits. Taylor and Francis Inc., p. 79-92 14 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Human capital
Entrepreneurial management
IT services

The inherent primacy of aesthetic attribute processing

Townsend, C. & Sood, S., Jul 24 2015, The Psychology of Design: Creating Consumer Appeal. Taylor and Francis Inc., p. 207-217 11 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Primacy

User design through self-customization

Townsend, C., Kaiser, U. & Schreier, M., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 233-254 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing
Health Expenditures
Research Personnel
Textbooks
Psychology
2012
1 Citation (Scopus)

Emerging transformations in the business-to-business global salesforce

Sharma, A., Dec 1 2012, Business-to-Business Marketing Management: Strategies, Cases, and Solutions. Glynn, M. & Woodside, A. (eds.). p. 219-244 26 p. 17021887. (Advances in Business Marketing and Purchasing; vol. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter

Business to business
Salesforce
Globalization
Integrated
Provisioning
2007
4 Citations (Scopus)

Customer loyalty in electronically mediated environments

Mittal, V. & Tsiros, M., 2007, E-Services: Opportunities and Threats. DUV, p. 79-109 31 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Customer loyalty
Loyalty
Factors
Consumer loyalty
Process model
2 Citations (Scopus)

E-services - A framework for growth

Sheth, J. N. & Sharma, A., Dec 1 2007, E-Services: Opportunities and Threats. DUV, p. 7-12 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

E-services
Paradigm
World Wide Web
Service provision
Customer needs

Opportunities of international E-services: A conceptual model

Sharma, A., Dec 1 2007, E-Services: Opportunities and Threats. DUV, p. 63-77 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Conceptual model
E-services
Service firms
Customer behavior
Functionality
4 Citations (Scopus)

Relationship management

Sheth, J. N. & Sharma, A., Jan 1 2007, Handbook of Global Supply Chain Management. SAGE Publications Inc., p. 361-372 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

management