Marketing

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

customer Social Sciences
sales Social Sciences
selling Social Sciences
management Social Sciences
firm Social Sciences
Marketing Business & Economics
aesthetics Social Sciences
beauty Social Sciences

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Research Output 1984 2019

1 Citation (Scopus)

A bibliometric analysis of extended key account management literature

Kumar, P., Sharma, A. & Salo, J., Jan 1 2019, (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Bibliometric analysis
Key account management
Planning
Governance
Management research

Digital and social media research

Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Media
Research
Social media
Digital media

Experiential product framing and its influence on the creation of consumer reviews

Gallo, I., Townsend, C. & Alegre, I., May 1 2019, In : Journal of Business Research. 98, p. 177-190 14 p.

Research output: Contribution to journalArticle

Product review
Marketers
Functionality
Consumer experience
Marketing