Marketing

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

customer Social Sciences
sales Social Sciences
selling Social Sciences
management Social Sciences
firm Social Sciences
Marketing Business & Economics
self-control Social Sciences
aesthetics Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1984 2020

Psychology of word of mouth marketing

Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

Research output: Contribution to journalReview article

Social Marketing
Social Media
Marketing
Psychology
Research
2 Citations (Scopus)

A bibliometric analysis of extended key account management literature

Kumar, P., Sharma, A. & Salo, J., Jan 1 2019, (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Bibliometric analysis
Key account management
Planning
Governance
Management research

Digital and social media research

Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Media
Research
Social media
Digital media