Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

customer Social Sciences
sales Social Sciences
selling Social Sciences
management Social Sciences
firm Social Sciences
Marketing Business & Economics
self-control Social Sciences
aesthetics Social Sciences

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Research Output 1984 2020

Psychology of word of mouth marketing

Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

Research output: Contribution to journalReview article

Social Marketing
Social Media
2 Citations (Scopus)

A bibliometric analysis of extended key account management literature

Kumar, P., Sharma, A. & Salo, J., Jan 1 2019, (Accepted/In press) In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Bibliometric analysis
Key account management
Management research

Digital and social media research

Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Social Media
Social media
Digital media