Marketing

Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Psychology of word of mouth marketing

    Chen, Z. & Yuan, M., Feb 1 2020, In : Current Opinion in Psychology. 31, p. 7-10 4 p.

    Research output: Contribution to journalReview article

  • 2 Scopus citations

    A bibliometric analysis of extended key account management literature

    Kumar, P., Sharma, A. & Salo, J., Jan 1 2019, (Accepted/In press) In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    Digital and social media research

    Chen, Z. & Stephen, A. T., Apr 15 2019, Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., p. 358-370 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter